NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Yesterday, it was announced during HBO's Upfronts presentation that A Knight of the Seven Kingdoms, its next Game of Thrones ...

Episode 163 of Pop! Goes the Culture! goes live on the Shacknews Twitch Channel today at 11 a.m. PT/2 p.m. ET. The stream is ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Warner Bros. Discovery announced that the streaming platform Max is set to become HBO Max again, two years after the company decided to drop HBO from its name.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025. Of course, this is the second big rebrand the platform has faced in the ...