HBO Max again, as Warner Bros Discovery has decided to rebrand the platform to better represent their current content ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

WBD changed HBO Max’s name to Max in 2023 shortly after WarnerMedia and Discovery merged, creating WBD, in 2022. The company ...

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and ...

The 2025 television upfront presentations in New York showed legacy media companies embracing significant shifts ... Read ...

Warner Bros. Discovery is rebranding — or un-rebranding? — its Max streamer as HBO Max, two years after axing "HBO" from the ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?

The streaming service was initially called HBO Max when it was launched in 2020. HBO was stripped from the name in 2023. At the time WBD Chief Executive David Zaslav said the name change was aimed at ...

The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be conceding the point.