The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...

How much motivation does a company founder need to make their company a success? In the case of Chime, a fintech firm whose ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be ...

Warner Bros. Discovery (WBD) has a packed programming lineup for its bouquet of channel brands for 2025-26, with a range of new unscripted titles.

World Screen Newsflash recaps some of the biggest news to emerge out of the IAB NewFronts and Upfronts week in New York City.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

With this change, Warner Bros. Discovery wants to show customers that it can "drive the service forward and amplify uniqueness" from what it can offer on its streaming experiences, with HBO Max taking ...