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Warner Bros. revives HBO Max name

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

the rebranding (debranding?) of the rebrand is likely the latest sign of a potential division of WBD assets.

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Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

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HBO Max Is Back: WBD Rebranding Streamer This Summer

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max is coming back: Streaming platform rebranding again after 2 years

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Max Is Changing Its Name Back to HBO Max (Again)

Max to be renamed HBO Max, fixing name change nobody wanted

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WBD renames "Max" to "HBO Max"

Warner Bros. Discovery on Wednesday announced that this summer it plans to change the name of its streaming service "Max" to "HBO Max," a name that was previously used to describe Warner Media's direct-to-consumer service before it merged with Discovery+ to form Max.

Axios on MSN · 1d

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Max to be renamed HBO Max, fixing the name change nobody wanted

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HBO Max Lives! Max to Change Its Name Back After Two Years

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

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Warners Reverses Course: Changes Max’s Name Back to HBO Max

KYMA · 19h

Max changing its name back to HBO Max

23hon MSN

WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on the HBO Max rebrand.

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

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Max is Going to Be HBO Max Again

Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting this summer, Max is

Max is now HBO Max, again — here's how it could impact you

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

1don MSN

Max streaming app will be called HBO Max once again: 'The plot twist everyone's been waiting for'

Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist everyone's been waiting for,