Diet is considered key to health by 85% of consumers, while 77% said fitness is also important, according to a new survey.

Despite UK shoppers increasing their spend, the rising retail price of beef means that they are getting less product.

During its 2025 Media Appreciation Luncheon on 10 December, the British Chamber of Commerce Philippines (BCCP) highlighted ...

The UK pig sector has paid a heartfelt tribute to industry stalwart Robert Beckett, who has been posthumously awarded the prestigious David Black Award — regarded as one of the pig industry’s highest ...

In his latest update, Glen Nimmo shares bold plans to further boost the profile of British pork and protect the industry from potential disease outbreaks. Many in our industry will have returned this ...

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British pork is getting a fresh twist this autumn as AHDB relaunches its marketing push, ‘British pork. But not as you know it’, with a new wave of activity from today. The decision to revive the ...

Farmers could be caught by HMRC’s multimillion pound tax crackdown The Agriculture & Horticulture Development Board (AHDB) is relaunching its standout pork marketing campaign, 'British pork. But not ...

We are relaunching our standout pork marketing campaign, ‘British pork. But not as you know it' on Wednesday 1 October with a fresh burst of activity. The campaign’s return follows strong results from ...

AHDB’s ‘This is British pork. But not as you know it’ marketing campaign is returning to screens in October, appearing across multiple platforms. For the first time, the promotional push will feature ...

The Agriculture and Horticulture Development Board (AHDB) has appointed Mark Haighton as its new Pork Sector Director, taking over from Angela Christison. Bringing over 25 years' experience in the pig ...

AHDB has appointed Mark Haighton as its new pork sector director, taking over from Angela Christison, who will step down from the role later this year. Bringing over 25 years’ experience in the pig ...