Despite strong sales and profit growth in the second quarter and first half of the year Adidas has warned of the impact of ...

With a 121 per cent surge in demand over the April–June period, the £40 shorts – £26 on discount! – have become a staple ...

Revenue, Reach and a Reset with AdidasSocial supremacy and a shifting landscapeLiverpool have not so much moved into a new ...

Adidas has reported a 70% year-on-year increase in operating profit to €1.2bn (£89m) during the first six months of 2025, as ...

While Adidas experienced double-digit growth in the first half of 2025, CEO Bjørn Gulden expects US tariffs will have a €200m ...

As Singapore gears up to mark its 60th birthday next year, adidas is doubling down on what it means to be a local brand. From ...

We take a look at some of the most notable clubs that’ll have new kit brands next season. Before every new season, the latest ...

The brand’s bet on a Russo vs Bonmatí rivalry paid off, delivering increased brand buzz, engagement and sales, says European VP of brand activation, Roy Gardner.

According to figures from Blinkfire Analytics, Liverpool had 1.7billion engagements across all social media platforms last season — more than the top 10 teams in the NFL or the NBA combined. There ...

Though it’s aimed at women, American Eagle's campaign echoes that aesthetic. Some of the ads focus on Sweeney's individual ...

Ahead of the 2025-26 season, we’ve had some major shifts when it comes to kit manufacturers. Perhaps the largest is Liverpool moving away from Nike in favor of adidas, with whom they released classic ...

The 2025/26 Newcastle United away kit will be available for purchase on Friday 1 August. Fans can shop online at ...