Despite strong sales and profit growth in the second quarter and first half of the year Adidas has warned of the impact of ...

With a 121 per cent surge in demand over the April–June period, the £40 shorts – £26 on discount! – have become a staple ...

In a world obsessed with shortcuts to success and wealth, Mia Zelu is the ultimate fantasy: A virtual influencer who skipped ...

Revenue, Reach and a Reset with AdidasSocial supremacy and a shifting landscapeLiverpool have not so much moved into a new ...

Adidas has reported a 70% year-on-year increase in operating profit to €1.2bn (£89m) during the first six months of 2025, as ...

While Adidas experienced double-digit growth in the first half of 2025, CEO Bjørn Gulden expects US tariffs will have a €200m ...

As Singapore gears up to mark its 60th birthday next year, adidas is doubling down on what it means to be a local brand. From ...

Adidas unites superstars across music, sports, fashion in culture play Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

President Donald Trump fired the Bureau of Labor Statistics director, accusing her of manipulating job numbers for political ...

Marketers are changing how they advertise around India’s most popular sport. Instead of relying solely on mass campaigns ...

The brand’s bet on a Russo vs Bonmatí rivalry paid off, delivering increased brand buzz, engagement and sales, says European VP of brand activation, Roy Gardner.

Over 20 years later, Missy Elliott is locking in with Adidas again to revive the Superstar. We spoke to her about her relationship with the brand and what fans can expect from the new collection.