Over 20 years later, Missy Elliott is locking in with Adidas again to revive the Superstar. We spoke to her about her relationship with the brand and what fans can expect from the new collection.

In a world obsessed with shortcuts to success and wealth, Mia Zelu is the ultimate fantasy: A virtual influencer who skipped ...

Liverpool’s Chief Commercial Officer, Ben Latty said: “This is more than just the launch of a new kit – it marks the ...

Adidas returns with a second “Originals Golf” capsule, offering a range of apparel, footwear and accessories that respect the company's history.

We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Lewis Smithingham of the Monks media consultancy discussed how rapid evolution in the cloud and other technology is changing ...

Adidas and other athletic shoemakers have been hit hard by the Trump administration’s unprecedented levies on nations known ...

Adidas has just below 10% share of China’s sportswear market, which is benefiting from the rapid growth of athletics in the country. Adidas had to terminate its Yeezy partnership in late 2022. Thus ...

Revenue, Reach and a Reset with AdidasSocial supremacy and a shifting landscapeLiverpool have not so much moved into a new ...

According to figures from Blinkfire Analytics, Liverpool had 1.7billion engagements across all social media platforms last season — more than the top 10 teams in the NFL or the NBA combined. There ...

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