Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

Germain's stunning away performance against Liverpool showcases their evolution into a cohesive unit, signalling their ...

Aston Villa’s famous claret and blue strip originated in 1888 when the Football League was founded. This was when the ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...

The biggest teams across Europe made a staggering amount of money last season from merchandise alone.Less than a year after ...

Did Arsenal give up in the title race with Sunday's draw at struggling Man United? Plus: Real Madrid get booed but also get the three points as Gab Marcotti explains the weekend.

Matchday 25 in the Bundesliga will go down in history in more ways than one. Several records were broken whilst the weekend ...

Premier League champions Manchester City have ranked behind Galatasaray and nine other clubs in European football in kit and ...

Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...