Events in eastern Democratic Republic of Congo (DRC) have thrown into sharp focus sponsorship deals involving the Rwanda ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Aston Villa will be one of 10 clubs given 'elite' adidas treatment by the kit supplier from the 2025/26 campaign. This season ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

Germain's stunning away performance against Liverpool showcases their evolution into a cohesive unit, signalling their ...

Aston Villa’s famous claret and blue strip originated in 1888 when the Football League was founded. This was when the ...

Raphinha scored twice and Lamine Yamal once as Barcelona advanced to the quarterfinals of the Champions League with a 3-1 win ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...