Waiting in the wings to dethrone SEO are generative engine optimisation (GEO), answer engine optimisation (AEO), and ...

Microsoft is testing a much larger "Ask Copilot" button on the Bing home page. Normally, Bing only has a small Copilot logo ...

Microsoft Bing is testing a new home page design where it promotes its AI-powered search and answer engine, Copilot. It seems ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

It’s a cliché, but it’s true. Many advertisers stick to the same big publishers year after year, and while they may deliver on some KPIs, they’re not the only options. There’s a world of untapped ...