For some time Netflix has been losing subscribers and falling out of favour thanks to competitors like Disney+ and Prime ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

KFC issued a letter Oct. 24 calling out Church's for its use of the two words, but the competitor didn't relent. The ...

The City of Houghton is encouraging the community and beyond to take an 11-question branding survey.The city is asking all to ...

Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand ...

As a multinational enterprise that specializes in both new energy and semiconductors, WIN began by manufacturing essential ...

MARRIED At First Sight bride Sacha has lashed out at E4 bosses for “doing her dirty” with the edit for final vows. Last night ...

NINETIES boyband 5ive have revealed they turned down the chance to release two huge pop hits at the height of their fame.

Ed Miliband becomes latest Labour minister to be slammed over Trump comments branding him 'racist, misogynistic and ...

Punjab Health Minister Balbir Singh on Tuesday said the state government and the Centre have reached a consensus on co-branding of ‘aam aadmi clinics’ set up in buildings funded by both the Centre and ...

“On behalf of all fried chicken lovers out there, we take it personally when another company tries to claim our iconic taste ...