Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

SEO ROI Rechner has introduced a comprehensive calculator designed to help businesses estimate the profitability and return on investment of their search engine optimization strategies. The tool ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ineffective programs.

CMOs face steeper challenges to realizing long-term brand-building goals, yet many remain confident in their brands’ equity despite winnowing resources, according to new research from NielsenIQ. NIQ ...

Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. "Leads are cheap. Loyalty isn't." That controversial but ...

For months now, AI watchers have been citing an MIT study that found 95% of businesses weren’t seeing an ROI from their generative AI spend. The study’s popularity seemed to confirm what many close to ...

Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) – and that's doubly true for indie developers, who might not have a marketing ...

Creators are the ultimate “people-to-people commerce” channel. And the money’s following them. The global influencer marketing market is projected to top $30 billion in 2025. But as spending climbs, ...

Most business leaders struggle to prove the value of AI projects. Success comes down to storytelling, especially with the board. Focus on business outcomes and track your progress carefully. Evidence ...

Three years after artificial intelligence went mainstream with the release of ChatGPT, executives say their companies have yet to see a dramatic financial return from investments in the technology.