Companies are increasingly routing customers to chatbots. New research looks into whether customers prefer human or chatbots ...

In Sydney, Australia, Pureprofile has announced the launch of Conversational AI, powered by Nexxt Intelligence's inca. The chatbot-based survey format is designed to transform respondent engagement ...

Intelligent tech tools can better support leaders by making benefit information easily accessible to employees.

AI chatbots like ChatGPT, Claude, and Gemini can handle daily tasks when given clear prompts. Specific questions help them ...

Pureprofile, founded in 2000, operates consumer research panels across North America, Europe and Asia-Pacific, serving more than 850 clients including advertising agencies, brands and market research ...

Global data and insights company Pureprofile has released an AI chatbot-based survey format to help analyse open-ended data.

Probably one of the biggest ways AI chatbots like ChatGPT, Google Gemini, and Microsoft Copilot can help with your ...

Would you trust AI (artificial intelligence) with your money? Ask baby boomers, millennials, and Gen Z-ers, and you’ll ...

According to Quantum Metric, 42% of consumers admit to being ruder to AI chatbots than they would be to human staff. This ...

The reliance may come with risks; if an AI tool consistently validates a user’s perspective, it can enable blame-shifting ...

Data from Quantum Metric’s latest survey uncovers the reasons why companies need to prioritize digital improvements for their ...