Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Digital marketing is no longer a ldquo;support function . rdquo; It is a revenue driver, a brand builder, and a core business ...

Rudolph the Red-Nosed Reindeer was conceived for a purely Scrooge-like reason — to make money. Thankfully, its creator saw the Montgomery Ward marketing campaign as an opportunity to be as bold in his ...

Your talent as a copywriter is the foundation of a business. But it's only half the battle. Great writing skills are essential, but building a thriving freelance career takes more than just knowing ...

Last year, I wrote about three ways marketers could use generative AI without copywriting, and the response surprised me. Many of us are looking for ways to harness this tech without handing over our ...

If you’ve ever winced while writing the word “leverage”, or felt a bit guilty about calling something innovative when it clearly wasn’t, you’re not alone. In fact, that collective wariness is exactly ...