Consider this endorsement from a shopper whose hair had been “bleached to death by a distracted hairdresser.” After enduring a marathon of damage-repair routines, they finally stumbled upon Pacifica’s ...

I started losing my hair at 20, sending me into a spiral of fear and failed treatments. Here’s what I learned — and what it ...

Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

If you’re like us, you may notice something odd every time you pay a stylist to wash and blow-dry your hair: It looks amazing ...

They say: A bronzing compact from the French luxury brand Dior that promises “summer on your skin in a single sweep.” ...

Country pop star Megan Moroney on her beauty routine, go-to self-care practice, and partnership with St.Tropez.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The supermodel attended the front row with ribbon-adorned hair, which mirrored the show's beauty theme: minimalistic and chic ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

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A silk press can easily be ruined by the wrong heat protectant. The Doux created a complete system—from shampoo to ...

If you’ve been scrolling through TikTok lately, you may have seen a new beauty challenge taking over your For You Page: the ...