During the '90s, you couldn't escape the supermodel updo. Now, in the 2020s, these celebs are proving the effortless style ...

Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

The layered lob with bangs is not just a hairstyle; it’s a statement. For women over 40, this style offers an appealing blend ...

The rain pounded the cement just outside of the hair salon’s open door. This type of weather is not good for new hairstyles; ...

A silk press can easily be ruined by the wrong heat protectant. The Doux created a complete system—from shampoo to ...

Miranda Lambert took to Instagram to share a new collection with her brand Idyllwind, but fans couldn't stop talking about ...

Hairstylist Gary Douglas said that there are two hairstyles that are 'super flattering' for older women to try out. The hair ...

Renowned hairstylist Tom Smith unveils the 'Tinkerbell Pixie', a modern twist on the classic pixie cut for 2025 ...

A great hairstyle can make all the difference, especially as we age. While youthful hair may have once been all about length ...