Running a political campaign in 2024 is like nothing you’ve experienced before. The rapid rise of streaming services has transformed how voters consume content, making traditional advertising methods ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

Today’s best campaigns are built for flexibility, anchored in mission but responsive to change—and the most effective ones ...

Rather than media budgets size, global fame or creative boldness, it is the daily orientation towards effectiveness that drives their success.. That’s the key lesson emerging from the latest Global ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

GURNEE — It’s a tradition as American as apple pie. Every election cycle, campaign signs can be spotted sprouting out of yards, near polling sites and along roads, whether for local, state or national ...

Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. Over recent years, influencer marketing has become an ...

The Campaign School at Yale kicked off at Yale’s School of Law for a full-week of campaign training. The prestigious program has been around for 29 years with this year's class being composed of 79 ...

Since the 1970s, the most critical factor in American presidential campaigns has not been candidate qualifications, name recognition, financial backing or the burning issues of the day. As important ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

In one 2000 campaign in Virginia, Chris LaCivita marched around the office shouting orders and stabbing his own Marine-issued NCO sword into the wall. Today, he’s mellowed, he told Mother Jones, and ...

In a recent study published in the Proceedings of the National Academy of Sciences, researchers examined the impact and success of social media advertisements worth $40 million in influencing the ...