Some bio documentaries are carried mostly by the reflective, archival footage that send you back to the subject’s heyday. But ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

HBO's Max has been sending unsettling emails warning users to stop letting friends and relatives mooch off of their accounts.