Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The City of Peoria is seeking public input to help make the city more accessible to individuals with disabilities by ...

Lego has unveiled its most significant evolution in nearly 50 years, an update that provides for tech-powered interactive ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Need I say more? The Hyundai Motor Group press conference began with a troupe of robotic Spot quadruped dancing to “Go!” by ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...