The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

Artificial intelligence is no longer a side act or a speculative bet. Its infrastructure is baked into devices, platforms, ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart Bricks, two smart minifigs, smack them into each other and hear lightsabers ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Search interest in LEGO smart bricks rose after LEGO unveiled a new electronics hub called the LEGO SMART Brick alongside a ...

A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...