This video takes you inside the January 2026 LEGO Store release day shopping experience, showing the new sets, store ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The Lego Botanicals Artificial Wildflower Bouquet is usually available to buy for $59.99, but it's currently marked down to ...