The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

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A giant Lego store will soon open at a popular suburban shopping mall, just in time for the holiday season. The new, 2,067 square-foot store, at Westfield Old Orchard Mall in Skokie, will officially ...

Do you or someone you know enjoy building or playing with Lego? The new Bricks and Minifigs store opened in downtown Zelienople at 10 a.m. Saturday. Bricks and Minifigs touts itself as the No. 1 place ...

I let my 14-year-old son skip school to attend the opening of a new Lego store together. It was a special bonding experience, and I don't regret it. While in line, I realized he's interested in Legos ...

A new LEGO Store will open on the first Friday in November at Short Pump Town Center in Richmond, Virginia. Grand opening weekend will include exclusive promotions for customers. The LEGO Group will ...

HENRICO COUNTY, Va. (WRIC) — A more than 3,000-square-foot LEGO store is opening in Henrico County in early November. In an Oct. 30 press release, the LEGO Group announced that a new LEGO store will ...