Lego’s Smart Bricks aren’t just an experiment — and they aren’t just for kids

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO Introduces its Most Significant Innovation in Nearly 50 Years, 'SMART Play'

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

Lego's next big thing powers a new generation of Star Wars Lego sets

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...
Declan Bricks on MSN

January 2026 LEGO store release day shopping

This video takes you inside the January 2026 LEGO Store release day shopping experience, showing the new sets, store ...
Stud City on MSN

LEGO store release day 2026: Crowds, sets, and first impressions

This video captures the excitement and chaos of a 2026 release day at a LEGO Store, from long lines to first looks at newly ...
Hypebeast

LEGO and Van Gogh Museum Unveil 'Sunflowers' Inspired Set

LEGO has revealed its latest collectible, the LEGO Art Vincent van Gogh – Sunflowers set, created in collaboration with the Van Gogh Museum in Amsterdam. This 2,615-piece set brings the Dutch artist’s ...