adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee ...

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from 1985 ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

A Historic Return to AnfieldLiverpool Football Club has officially announced a landmark partnership with Adidas, bringing the iconic three stripes back to Anfield ...

Liverpool have confirmed a new kit deal with adidas that begins on August 1 but they will continue to wear their current Nike ...

The Premier League leaders have previously had deals with the German brand from 1985 to 1996 and from 2006 to 2012 ...

Liverpool Football Club has agreed a new kit deal with German sportswear brand Adidas from next season. The partnership is ...