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In the '90s, Bath & Body Works created a fictional founder named Kate. All these years later, Kate remains a significant part ...

JioStar’s Colors Rishtey channel has unveiled a refreshed on‑air brand, complete with an updated logo. As of today, the ...

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion ...

Orange logos stand out in crowded markets—from Dunkin’ Donuts and Etsy to Nike and Amazon. Once you understand how colors ...

4. The Globalization of OEM Partnerships As global brands increasingly outsource eyewear production, China has become a key hub for high-quality OEM and ODM (Original Design Manufacturing) services.

Gambling brands in football have been around for many years, whether they're advertised at stadiums or on a team's jersey.

Penn State, Temple, Villanova, St. Joe’s, Drexel and La Salle are among Pennsylvania schools that have begun to directly pay ...

A fan vote was held to determine the name of Long Beach’s new minor league baseball team. The result? Two names.  The team ...

Barco Products, a leading provider of commercial outdoor furnishings, park amenities, and traffic safety products, today announced a bold new brand identity and unified company structure designed to ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business ...

The Snap On logo has changed repeatedly since 1920, moving from cursive scripts to a blocky, wrench-detailed design that ...