In an age of AI, growth hacks and endless “hacks,” it’s easy to forget that marketing had a working system long before algorithms and large language models appeared.

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Rudolph the Red-Nosed Reindeer was conceived for a purely Scrooge-like reason — to make money. Thankfully, its creator saw the Montgomery Ward marketing campaign as an opportunity to be as bold in his ...

Persuasions AI isn't just trained on sales scripts; it's trained on the dark psychology of influence. This includes the same ...

Mike Shreeve entered entrepreneurship through copywriting and digital marketing, where he learned how storytelling and simple ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...

Your talent as a copywriter is the foundation of a business. But it's only half the battle. Great writing skills are essential, but building a thriving freelance career takes more than just knowing ...

Copywriting is a great skill to have. Whether you want to work for yourself remotely or just improve your writing skills, ...

If you’ve ever winced while writing the word “leverage”, or felt a bit guilty about calling something innovative when it clearly wasn’t, you’re not alone. In fact, that collective wariness is exactly ...

There are currently an estimated 131,200 copywriters in the United States with market is expected to grow by more than 7% between 2016 and 2026. However, like many sub-sectors in the marketing and ...

Should your brand be on Snapchat? Find out the answer, as well as everything you need to get started on the platform, in this guide. Social media marketing is all about being where your audience is.

At 19 years old, Clendenen thought that he had already destroyed his life. @michael.a.clendenen via Instagram Michael Clendenen's career started at the fast-food restaurant In-N-Out Burger, but he has ...