Our latest survey of 300 director-level and higher marketing leaders reveals a striking insight: 94% feel prepared to optimize for AI search, with 42% considering themselves “very prepared. “As the ...

Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.

Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and ...

Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.

Marketing expert Ryan Stewart believes artificial intelligence is redefining the way search engine optimisation is executed.

Birmingham-based Catalyst Marketing Agency has grown with the opening of four new offices across the globe and the launch of ...

Getting on the first page of Google search results is often considered the holy grail for businesses and websites aiming to drive more traffic, increase brand visibility, and ultimately boost sales or ...

Report finds three-fifths of leading executives prioritize improving data analytics and customer engagement, but costs and ...

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

As the digital content world becomes more and more crowded, businesses are facing increasing challenges in capturing the ...