A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.

Snapchat has launched a “uniquely Australian” iteration of its global campaign ‘Say It In A Snap’, with brand integrations from Mecca and Guzman y Gomez.The new creative, developed by Emotive, leans ...

The appointment of Grace Kao as Snapchat CMO in April this year marked a return of the role to the business, but Kao says ...

Snapchat will offer Indian users a limited-time opportunity to restore up to five Snap Streaks at no cost from July 30 to ...

Snapchat has shared some new data on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity. In order to glean more insight on this element, Snapchat ...

In a global-first, to celebrate Friendship Day, Snapchat is partnering with India’s top movie star, Rashmika Mandanna to ...

Snapchat has launched a new brand-suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in the app. “Advanced machine-learning ...