Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.

Amazon Prime Day 2025 sales dropped 41% on the first day compared to 2024, according to Momentum Commerce. Amazon disputes ...

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Amazon is expanding its annual Prime Day sales to four days for the first time, beginning early Tuesday morning and ending early Friday, according to AP. The move comes as Amazon seeks to maintain ...

Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering deeper discounts than last year.

A Momentum Commerce researcher said the slow start could indicate “evolving consumer behavior” after Amazon doubled the length of its Prime Day sales.

Major retailers are rolling out massive summer savings events this week with Amazon Prime Day, Walmart Deals and Target Circle Week leading the charge.

Analysts expected a week of online sales events to bring in record revenue as consumers chase deals amid economic uncertainty ...

To help you shop smarter, the Hearst Television Data Team has developed the Prime Day Deal Checker tool. This tool compares a ...

Amazon Prime Day is one of the biggest online sales of the year, but there are plenty of other alternative sales to shop as well. Although Prime Day will be held from July 8-11, several retailers are ...