The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a pretty hilarious way to announce the redesign of its owl logo.

The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a pretty hilarious way to announce the redesign of its owl logo.

The online travel company is using actual vacation photos and text from real trip reviews to inspire future bookings.

Tripadvisor’s new identity is built to showcase travel as it really is: personal, textured, emotional. Every element was designed to elevate real stories, without feeling staged or slick.

Explore 2025 travel industry trends, from shifting demand to investment picks, with insights on inflation, tariffs, leisure ...

Travelers with accessibility needs often face extra complications when planning their trips. A new guide from TripAdvisor ...

Starboard is a very successful activist investor and has extensive experience helping companies focus on operational ...

The new logo and wordmark still feature a lowercase 'g', but one that's much softer and more stylised than the previous bland ...

School leaders hope the newly designed logo will boost the University of Utah's national reputation — while supporting major ...

The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

Tripadvisor shares jumped 10% after Starboard Value revealed a more than 9% stake in the online travel company, according to ...