In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

Why we care. The creator economy continues to mature, but administrative friction has been a persistent obstacle in scaling ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Two MIT economists argue that a tax on digital advertising revenues could limit social media companies incentives to addict ...

With fears of a trade war and a potential economic recession rising, the Nasdaq Composite has fallen into correction ...

Apple is still reeling from the last-week’s news that the most compelling new Apple Intelligence features for Siri have ...

MrBeast, Colin & Samir, Ryan Trahan and Dude Perfect are among the creators expected to unveil content slates at the first ...

MrBeast, Dude Perfect and other top-tier YouTube creators will be featured at a March advertising event separate from YouTube ...

TEGNA gets rating hold, more cautious than the bullish consensus today. It can be impacted by political ad spending drop in ...

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YouTube’s ‘twin engines’ of subscriptions and advertising appear to be firing on all cylinders. As revealed last week, the ...