The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.

The statement clarifies what is permitted from collectives to athletes under the NCAA’s landmark House settlement agreement.

The CSC's initial guidance on NIL ruffled the feathers of both collectives and lawyers, and so the enforcement agency reworked the policy, per The Athletic. The updated guidance from the CSC suggests that the way some collectives have operated in the past -- enticing athletes to play for a school via pay-for-play -- does not meet its criteria.