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HBO, Max

Max will once again be HBO Max. Yes, it's aware of the irony

"Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering," it said in a release.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

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Max was an all-time bad rebrand

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Max to be renamed HBO Max. The name change nobody wanted

The history of HBO Max's ridiculously convoluted brand journey

The HBO Max rebrand could help restore awareness and credibility associated with HBO's storied entertainment name, said Ben Kunz, the chief strategy officer at advertiser Mediassociates.

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Max to be renamed HBO Max, fixing the name change nobody wanted

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HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

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From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

Winter is Coming on MSN36m

HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassing

O nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called HBO Go, and it was good. In 2014, they renamed the se

Hey, at least HBO Max can laugh at itself

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

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Tim Meadows Goes Viral for HBO Max Logo Announcement

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros. Discovery announced at a presentation Wednesday that Max will revert back to its original name,

Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be called Max.

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'How many meetings?' Internet reacts as Max changes name back to HBO Max

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO