From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

Disney President of Global Advertising Rita Ferro following last week’s upfront presentation discussed several pertinent topics about ESPN.

Disney is one of the most magical corporations, but for some, it can be a bit out of their price range to get in on all of ...

The theme park rivalry between media giants Universal and Disney is heating up again with the opening of the new Epic ...

Fans have been wondering if The Avengers would appear in the Disney+ Marvel Universe. Brad Winderbaum answered this question at the Disney presentation at the Upfront event on Tuesday.

President of Univision Networks Group Ignacio Meyer and president of streaming and digital Rafael Urbina held court to speak ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Streaming and network giants like Amazon, Disney, and NBCUniversal gathered in New York this week to make their best pitches ...

The tremendous success, during which Kansas City made the playoffs every year from 2015 to 2024, won the AFC West Division ...

Former Miss Florida and ESPN reporter Laura Rutledge stole the spotlight at the 2025 Disney Upfront, showing up in a bold ...

From Netflix and YouTube to NBC and Disney, the NBA and NFL and dominated the pitches to advertisers, with entertainment ...