Key Takeaways American Eagle shares took off Monday after the president praised its recent ad campaign with actress Sydney Sweeney.Critics said the ads were hypersexualized and made references to discriminatory ideas about genetics.

AE’s ‘Sydney Sweeney Has Great Jeans’ campaign became the internet’s most controversial subject of the summer. Find out how much money the company made from the

The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.