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HBO, Max

The A.V. Club · 47m

Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

Hollywood Life on MSN · 22h

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

The Hollywood Reporter on MSN · 1d

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

Warner Bros. Discovery did not respond to The Hollywood Reporter's request for comment on the Faber report. The only split that makes sense for Warner Bros. Discovery, which was j

Branding Experts on Decision to Flip Max Back to HBO Max

Variety on MSN · 1h

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move by posting a slew of self-deprecating memes immediately after it said the “new-ish” HBO Max name would come back this summer.

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Seattle Times · 1d

It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company's broad reach of programming. On Wednesday, the company

2hon MSN

Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

1don MSN

Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

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