Lincoln has been renowned as a luxury brand for over a century now, but you may be surprised to learn that some production ...

“Introducing The Lincoln Motor Company,” the TV spot ends. It’s not quite as old-fashioned as a Civil War–era president, but Lincoln’s new name is meant to be a serious nod to the brand ...

Lincoln is going electric with its new Star concept, satisfying customers' demands and representing "a new brand DNA," according to Lincoln Motor Company President Joy Falotico. LAMBORGHINI IS ...

Lincoln and Ford are linked, but does that mean their cars roll out of the same factory? Here's what actually goes on behind ...

Lincoln Motor Company announced Wednesday it is working with Rivian to build Lincoln's first all-electric vehicle. This is part of Ford's $500 million investment in Rivian, announced last spring.

Also known as the Lincoln Motor company, Lincoln is the luxury vehicle division of all-American Ford. It was founded in 1917 and named after Abraham Lincoln; five years later, Ford acquired it and ...

Clearly the company needs all the help it can get: in the first 11 months of this year, the entire Lincoln brand sold only 74,766 cars. Ford sold 77,458 Mustang sports cars over the same period.

The Lincoln Motor Company campaign will be featured with print, TV, and web ads. Notably, Lincoln's print ads won't feature a single image.

Lincoln Motor Co. is transitioning into what executives call the next phase of its turnaround and that will involve a 2019 filled with new products and, hopefully, new showrooms.

Lincoln Motor Co., the luxury unit of Ford Motor Co., today officially launched a broad image makeover that has been in the works for some time. The brand, whose average customers are in their mid ...

When the Lincoln Motor Company was reinvented last year, the decision was made to elevate the buying experience by allowing prospects to use a “concierge” to do heavy pre-purchase lifting ...

And Friends. Earl Lucas, Lincoln Motor Company’s exterior design chief, was inspired by his mother’s aesthetic sense and his early training designing jewelry.