Nicolas Chammaa discusses why sustainability in marketing must reflect real actions, be rooted in real places, and shared by real people.

UAE-based telecommunications Brand Director Simon Ornelis, shares his thoughts for Campaign Middle East's Private View in ...

WonderEight’s Rizk breaks down why sustainability needs a rebrand how brands can reshape it it to earn trust and attention.

The Sharaf DG campaign included mall activations, digital takeovers, newspaper ads, influencer marketing and bank ...

Laura Christian will lead all marketing, brand and communications activity across Banyan Tree Dubai and Banyan Tree AlUla, ...

This summer campaign from Virgin Connect Roam uses community-led insights to bring travelers a solution in connectivity in more than 190 countries.

The 30-second spot showcases a Jeep Wrangler navigating prehistoric terrain while encountering seven different dinosaur ...

HUMAIN's Steve Plimsoll talks to Campaign Middle East about development of AI infrastructure and Arabic LLMs in Saudi Arabia.

Emirates NBD’s #UnitedAgainstFraud campaign raises public awareness of cybercrime methods via engaging content.

From recaps from the shores of the south of France to discourse on how the industry can be better and do better, Campaign ...

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then ...

Marwa Kaabour reflects on how Al Masaood’s journey toward ethical leadership weaves sustainability, inclusion and doing good in business.