AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Advertising generated $46.8 billion of Meta’s total Q4 revenue, which was $48.4 billion, up 21% year-over-year. Meta’s stock ...

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

Meta and Mozilla's browser-based attribution system for web ads – Privacy-Preserving Attribution (PPA) – increases privacy ...

DSPs have been slow to adopt a new signal for classifying online video. Even Google, which has adopted the new spec, is ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...

The Omnicom-IPG deal “creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency ...