Today consumers use AI to help with specific tasks that still require them to control the workflow and final decision making. Forrester expects AI to become more autonomous, which will likely not be a ...

Affinity Solutions' expanded relationship with AWS equips advertisers and publishers with privacy-enhanced controls to leverage first-party data to measure and optimize ad campaigns using AWS Clean ...

AI Agents and AI Trust & Governance are powered by the Five9 Agentic Experience Engine, at the core of the Genius AI Architecture. AI Agents provide flexible, advanced self-service that adapts to any ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

Innovid, providers of a platform for the creation, delivery, measurement, and optimization of advertising, has launched Harmony Social, which connects paid social campaigns with connected TV and the ...

Outreach's AI Revenue Workflow Platform coincides with the release of a new generation of intelligent AI Agents.

Hightouch, providers of a data and artificial intelligence platform for marketers, has launched same-session personalization helping companies deliver personalized content that combines behaviors ...

Real time reactions during the CRM Playaz watch party for the opening keynote of PegaWorld 25, featuring commentary from industry analysts including Rebecca Wettemann, Adrian Swinscoe, Brian Sommer, ...

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

LoopMe, a brand performance company, has partnered with Acxiom, bringing LoopMe's survey-based Audience & Measurement Platform (AMP) with Acxiom's marketing technology, identity, and consumer data.

Today at its Mailchimp FWD: London event Intuit unveiled a suite of tools and integrations to help marketers and small and mid-sized businesses better understand and leverage their customer data to ...