Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

The main reasons consumers follow brands on social media are to learn about products/services and to be entertained, according to research. Find out more, including why people unfollow brands.

From sharing about kids to getting product recommendations, social media dads are on the rise! Learn how dads use social media in this infographic.

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

The sender's name has the biggest impact on whether someone opens an email. So should it be the name of your brand or a specific person? Get arguments for both.

Branding - French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research.

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

US consumers rate Wegmans, Publix, and Amazon.com as the most socially responsible companies. See which companies are rated the least responsible and how Millennials' ratings differ.

Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...