Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

Social Media - Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven ...

B2B buyers are losing trust in brand messaging. Learn how marketers can regain credibility using customer voices and ...

Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...

US consumers rate Wegmans, Publix, and Amazon.com as the most socially responsible companies. See which companies are rated the least responsible and how Millennials' ratings differ.

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

General Management - It's been called selling the invisible—delivering intangible services as a core product offering. But invisibility, or intangibility, is just one factor that distinguishes ...

This infographic explores a clarity gap in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...