From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO turnover has on brand equity, it’s been a ...

Reflecting on a career spanning retail, B2B, FMCG and financial services, Charlotte Dewhurst is a big believer in ‘you don’t ...

GfK’s headline consumer confidence score improved by three points this month, but that doesn’t mean cost of living pressures ...

British Gas introduced brand characters, the Things, in its latest campaign, which its marketing boss says is a fluent device ...

The impact on brand buzz and brand equity is even greater for digital leadership departures, according to academics from ...

The company, which owns Mr Kipling, Bisto and Ambrosia, says it is currently recruiting for Yilmaz Erceyes’ replacement.

Formal laws banning online and pre-watershed junk food advertising will now not come into force until 2025, however, ...

Marketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are ...

While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price ...

In the latest instalment of our Influencers Explored series, brands and creators discuss why influencers are central to ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

As Airbnb continues its push into services and experiences, the team behind it explain how the company had to “rebuild” its ...