The beef snacks brand aims to grow its presence among Gen Z and Gen Alpha consumers by partnering with the YouTube star.

MrBeast, aka Jimmy Donaldson, is the most popular creator on YouTube and has had a massive impact on YouTube and the content ...

We spoke with the executives running some of the biggest YouTuber businesses, like Dhar Mann, Smosh, and Aphmau's companies.

Meat snacking giant Jack Link’s has teamed up with YouTube star MrBeast (real name Jimmy Donaldson) to launch a co-branded ...

"Beast Games" emerged as a tipping point in Hollywood, as streamers have ramped up the search for more influencer-led shows.

YouTube star MrBeast is teaming up with Jack Link’s to create his own line of beef jerky snacks, called ‘Beast Packs.’ ...

Let’s begin with a simple disclaimer: everyone is entitled to write a novel. Celebrity or not, influencer or not, no one ...

Mexico's National Institute of Anthropology and History released a statement praising MrBeast's mission while correcting some ...

Heritage officials said the YouTube video about Maya temples distorted information and showed MrBeast doing activities that never happened.

I wanted to find out which of MrBeast's Feastables Chocolate bars tastes the best, so I bought three different bars to find out which has the superior flavor with a taste test. #mrbeast #mrbeastgaming ...

The Jack Link’s x MrBeast collaboration introduces a new line of co-branded meat snack multipacks featuring individual-sized ...

What's Next: Based on the "Beast Games" website, it looks like season 2 is still casting. The website says casting is open to ...