16 hours ago · Doritos brought back “Crash the Super Bowl” to commemorate the brand’s 25th year running an ad during the Big Game, Tina Mahal, senior VP of marketing at PepsiCo Foods North America (the ...

4 days ago · Doritos is once again grabbing the spotlight during football’s biggest night. After a 10-year hiatus, the snack brand has revived its Crash the Super Bowl contest, unveiling a fan-made commercial that will air in the first quarter of the game. Titled “Abduction,” the humorous, action-packed spot by director Dylan Bradshaw and content creator Nate Norell triumphed …

The Crash the Super Bowl contest is an online commercial competition run by Frito-Lay. Consumers are invited to create their own Doritos ads and each year, at least one fan-made commercial is guaranteed to air during the Super Bowl .

3 days ago · “Abduction” airs during the first quarter of the Super Bowl. Bradshaw and Norell will walk away with $1 million and an all-expense-paid trip to New Orleans to watch The Big Game in person. “This year’s Crash the Super Bowl contest winner, ‘Abduction’ is the ultimate embodiment of Doritos’ For the Bold ethos.

Jan 29, 2025 · Doritos challenged fans to create their own 30-second commercial for the Crash the Super Bowl Contest. The winner will have their ad run during Super Bowl LIX. Plus, the winner will also receive a cash prize and a trip to the game. View the Doritos Super Bowl 2025 Commercial Contest finalists below.

Jan 14, 2025 · “Crash the Super Bowl” was the first Super Bowl campaign to introduce the idea of getting fans actively involved.

Jan 28, 2025 · When Crash the Super Bowl ended, Roffino said TMA came back to PepsiCo and Frito-Lay with a pitch that became Legion of the Bold: a platform that allowed creators to generate digital, outdoor ...

Sep 23, 2024 · Doritos killed its ‘Crash the Super Bowl’ ad contest before creator culture took hold. Now, the company is bringing it back and wants to see what the internet comes up with.

Sep 19, 2024 · Doritos is returning to the Super Bowl with its "Crash the Super Bowl" challenge, the "revolutionary campaign" that crowdsourced Big Game ads from 2006-16. Of the 21 "Crash" ads that aired, the winning spots earned top-five rankings on the USA Today Ad Meter every year in which they aired, including four No. 1 rankings.

Sep 19, 2024 · Truly putting its brand in the hands of the fans, critics and creatives, Doritos is officially bringing back its groundbreaking Crash the Super Bowl contest. Those bold enough to enter will have the chance for their ad to be aired during the Big Game and win $1 million.