Eli Lilly’s stark new ad takes aim at public judgment around obesity
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adage.com
Lilly’s new archival-heavy Olympics campaign argues the real race is the one that never ends. The pharmaceutical company highlights its sponsorship of the U.S. Olympic and Paralympic teams with a film from Wieden Kennedy Portland that likens the intense preparation in elite athletics to the slow, steady work of medical research. Titled “Never Over,” and directed by Martin Lindsay, the piece is built around the idea that both sport and science demand constant persistence. | Ad Age
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Lilly’s new archival-heavy Olympics campaign argues the real race is t…
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