Gap Inc. CEO: Brand storytelling is key to 'resonate' with consumers
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Gap Inc. CEO: Brand storytelling is key to 'resonate' with consumers
Gap Inc. (GAP) CEO Richard Dickson joins Opening Bid with Brian Sozzi to discuss the retailer's recent results, the company's ongoing denim campaign, how Gap is navigating its different brands' identities, and tariff strategy. To watch more expert insights and analysis on the latest market action, check out more Opening Bid.
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Invisible Dynamics on Instagram: "Introducing Gap Fall ’25: Better in Denim Denim isn’t just something we wear — it’s something we share. It’s the common thread that runs through generations, the fabric that unites cultures, the style that brings us together without making us the same. This season, Gap celebrates denim as a collective force: a canvas for creativity, a shared expression, and a reminder that the best things in life don’t belong to just one person — they belong to everyone. Fronted
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Invisible Dynamics on Instagram: "Introducing Gap Fall ’25: Better in Denim Denim isn’t just something we wear — it’s something we share. It’s the common thread that runs through generations, the fabric that unites cultures, the style that brings us together without making us the same. This season, Gap celebrates denim as a collective force: a canvas for creativity, a shared expression, and a reminder that the best things in life don’t belong to just one person — they belong to everyone. Fronted
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@upcycle. For GapDenim. A graphic designer turned fashion designer. An upcycled enthusiast. During her first job at a sportswear company, Nicole McLaughlin took discarded samples home to explore, hoping to make something new. She quickly taught herself how to craft shoes and sew her own clothes, and it became her passion: “I made my career about showing the potential of things that we no longer use.” Her favorite canvas: denim. Nicole’s in her studio most days, dressing for style and comfort in
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@upcycle. For GapDenim. A graphic designer turned fashion designer. An upcycled enthusiast. During her first job at a sportswear company, Nicole McLaughlin took discarded samples home to explore, hoping to make something new. She quickly taught herself how to craft shoes and sew her own clothes, and it became her passion: “I made my career about showing the potential of things that we no longer use.” Her favorite canvas: denim. Nicole’s in her studio most days, dressing for style and comfort in
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