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Ads OK Plz | Advertising & Marketing on Instagram: "In 2003, PETRONAS released its now-iconic Deepavali ad ‘Boyz In Da Hood’, a humorous yet meaningful take on cultural identity. The film followed two Indian boys who adopt a hip-hop persona, even changing one’s name to “Sam,” until their Tamil-speaking grandmother brings them back to their roots. With its lighthearted humor and sharp message about staying true to tradition while embracing modernity, the ad became a cultural touchstone and set th