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In 1992, Pepsi launched a contest in the Philippines called Number Fever. Each bottle cap had a number inside — one was worth a million pesos, a life-changing prize for most families. But a computer glitch printed the winning number, 349, on more than 600,000 caps. Thousands believed they’d won. When Pepsi refused to pay, riots erupted, trucks burned, and five people were killed. It was meant to sell soda — and instead became one of the biggest marketing disasters in history. #EchoVerse #Pepsi #
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